Growing up on the little island of Cyprus, Corinne was unaware of organic, natural and cruelty-free beauty care. She developed a passion for such products whilst completing her studies abroad.

“I have always had sensitive and reactive skin. I faced many struggles trying to find suitable products that are not only kind to my skin but feed it pure and effective ingredients. When I went abroad to study, I was exposed to a whole other world of skincare. Growing up on a little island over a decade ago, I really had no access whatsoever to the beauty brands I discovered abroad. The more I researched on beauty brands, the more I educated myself about the harsh and toxic chemicals many conventional products contain. It was while I was studying that I also discovered natural and organic skincare alternatives. From then on, I was hooked. I began trying out different natural, organic and premium skincare brands to see what ingredients suited my skin. It is important to note that just because something claims to be organic or natural, doesn’t always mean it’s of premium quality. Understanding the quality of ingredients you feed your skin is key. This then fuelled my desire to know more about what sets apart high-quality skincare from the rest.

As the years have progressed, we have all become more and more aware as a community about the negative environmental impacts of our actions. This includes our skincare choices and the cosmetic industry. This made me realise how important it is to also support brands that promote sustainable and ethical practices. It is amazing how passion can drive someone to discover so much. I have uncovered over the years beautiful niche brands that offer premium quality skincare, and yet not many people seem to know about them at all.

When I returned to Cyprus, I was shocked and disappointed to discover how inaccessible the products I had grown to love were. Even more so, I noticed that there was a lack of awareness for organic, natural and eco-friendly products in Cyprus, particularly within the beauty industry. Yet, it became apparent to me the more I spoke to people, that they had a desire to learn about such products. Travelling enabled me to see that access to clean beauty was not only limited in Cyprus but to various cities – even notable ones. I felt it such a shame that people in these communities were missing out on the opportunity to try these wonderful products. It was then that I decided to turn my passion into my full-time job and hence, The Organic Way Store was born!”

Her journey began in Cyprus, but Corinne is committed to making her passions an international affair, sharing her love for clean beauty with you all.